Impersonal Me

Impersonal.me is a search engine specifically designed to strip personalization from search results by routing queries through a proxy that presents requests to Google without any logged-in account context, geographic bias, or behavioral profile influence. The goal is to provide the "baseline" Google results that any generic, non-logged-in user would see.

For OSINT investigators, viewing unpersonalized search results is important for two reasons. First, logged-in Google searches are filtered through behavioral profiles that may suppress or deprioritize content that doesn't match the investigator's usual interests — potentially hiding relevant results about investigation subjects. Second, different investigators working the same case may see different Google results if they're logged in, creating inconsistency in the investigation record.

Impersonal.me's approach of presenting Google with an anonymous request ensures that returned results reflect what is generally indexed and ranked for the query rather than what is specifically curated for the investigator's profile.

For building defensible investigation documentation, having a clean, unpersonalized result set allows investigators to demonstrate that their search methodology was neutral and not influenced by prior search history or personalization factors. This procedural consistency is valuable when investigation methodology may be scrutinized.

The tool is also useful for comparative research — running the same query on Impersonal.me alongside a logged-in Google session and comparing results reveals how significantly personalization is affecting what an investigator sees. Large discrepancies indicate that search personalization is materially affecting investigation coverage.

DuckDuckGo provides a similar non-personalized search experience and is generally preferred as a primary privacy-respecting search engine. Impersonal.me is specifically useful when Google's index coverage is needed without the personalization overlay.

Document queries conducted through Impersonal.me alongside any companion queries on personalized engines for comparison.